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Saturday, April 23, 2011

America’s Next Great Restaurant: NBC Reality TV Show



America's Next Great Restaurant is a current NBC reality television show that features contestants pitching restaurant ideas to a panel of judges, where the winner will receive financial backing for their restaurant concept to open three locations nationwide — Los Angeles, Minneapolis, and New York — in May 2011. The judges include chefs Curtis Stone, Bobby Flay, Lorena Garcia, and Chipotle Mexican Grill founder Steve Ells, who will also be investors in the winning concept. The production company behind the show is Magical Elves, the same company who produces Top Chef. The premiere was on March 6, 2011 at 8pm. The show has been described as a cross between The Apprentice and Top Chef.
ANGR Holdings will be the company that will be running the winning concept's restaurants. It also hold register trademarks on several of the restaurant concepts' names.

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